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How to Stage a Beautiful Home Buyers Will Want

Posted by The Tom and Joanne Team on September 28, 2015

First impressions are important. Whether you’re going into a job interview or selling real estate, the same hallmarks hold true.

When a potential buyer previews a home, they’re trying to imagine themselves and their family living in the space. What they see when they first walk through your front door can have a big impact on their overall opinion of your property.

Staging, which is much more than just cleaning and straightening up, is the art of presenting a home in a way that reveals the potential of each room to a home buyer. Your goal is to present a home where the buyer can easily envision themselves living, but also enjoying in the years to home.

A home that has been properly staged can give the home a powerful appeal while letting the buyer focus on imagining themselves living in the home. Here are a few tips on how to best stage your property to maximize your sale price and minimize the amount of time your property is on the market:


Our friend and previous guest blogger Dawn Link of Resolutions is a Certified Professional Organizer and can attest to the power of organization and uncluttered spaces when selling real estate. Consider renting a self storage locker in your neighborhood and store some unneeded pieces of furniture. Have a garage sale or rent a dumpster to get rid of items that you can do without. Not only will this make your property look larger and more open, but it will also make moving day that much easier down the line.

Depersonalize – To An Extent

If you take a stroll in any modern American home you’ll see evidence of lives lived. Photographs of friends, family and events, vacation souvenirs, personal knick knacks. These items give our personal spaces personality. But they also serve as a reminder to the potential buyer that someone else is living in the home.  Don’t wait until after the home has sold, go ahead and pack some up your personal belongings now and let potential buyers imagine where they will display their own family over the mantel.

Know Your Audience

It’s very  important that you develop and understanding of who your audience is. When you work with us we’ll assist you in determining the demographic of people looking for your neighborhood or your home. Staging is about appealing to the people who are most likely to be walking through your door, so it’s important to know who those people are going to be.

Stay Neutral

Color is be a very personal decision. Neutral colors can appeal to a variety of people, whereas bold colors can be loved by some and loathed by others. While you might love your yellow and blue breakfast nook, others might not. Consider repainting rooms that may need a fresh coat, but also areas where you or previous owners may have made more bold statements.

Excellent neutral colors include Shale and Storm by Benjamin Moore and Backdrop and Caivar by Sherwin Williams.

Keep it Open

Whether you’re trading up for a larger space or right sizing after the kids have left for college  it’s important to emphasize the amount of available space in your property to prospective buyers.  Avoid bulky oversized furniture. Keep the layout minimal. Proper staging will give the buyer a clear idea of what the room is while letting them see how much room they have to work with.

Staging is a great way to show buyers the potential of a space while letting them imagine living in their new home.  Following these steps will help you to get people into the door, make a great impression, and quickly sell your home for top dollar.

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