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Marketing

Each home deserves extraordinary marketing.

Learn how we use the power of the Sotheby’s International Realty marketing strategy to provide more exposure for your home.

Print Marketing

Local. Regional.

Gibson Sotheby’s International Realty provides our clientele with spectacular local and regional print advertising. From individual newspapers and Boston Magazine ads to our exclusive publication, The Collection, our properties are given extensive local and regional exposure to qualified buyers.

International.

Sotheby’s International Realty has created its own exclusive publication to exhibit some of our most spectacular properties. RESIDE provides a peek inside luxurious estates and private islands, among other exciting features.

Sotheby’s International Realty also advertises dozens of times throughout the year in world renowned publications like the New York Times, International Herald Tribune, Robb Report, Financial Times, LP (Luxury Properties) magazine, and others.

Online Marketing

The world is rapidly changing

31 Billion searches are done on Google every month. This means that we need to incorporate all of the abilities of web and social marketing to be sure that each home receives the exposure it deserves. The rules of free market economics tell us that the more qualified buyers see a home, the higher the final price and the more quickly it will sell.

Feeding properties to 50+ websites.

In addition to this site, our local site GibsonSothebysRealty.com and the international site SothebysRealty.com, Sotheby’s feeds your property to over a dozen websites —  Gibson Sotheby’s sends it to dozens more. These sites include NYTimes.com, WSJ.com, IHT.com, Realtor.com, Trulia.com, Zillow.com, Boston.com, and many more.

Leveraging powerful partnerships.

Sotheby’s International Realty has nurtured relationships with some of the most powerful media outlets. Now, with online marketing becoming a crucial part of driving traffic to Sotheby’s International Realty properties, we have leveraged these relationships by securing high profile banner ads and special microsites within NYTimes.com, WSJ.com and others.

Sophisticated social.

We also have social media campaigns for our team, our company and Sotheby’s International Realty. Each one drives traffic to our websites and provides a daily draw to our properties.

Mobile Marketing

This year more searches will be done on mobile devices than on computers.

13.9 Million mobile subscribers access real estate information via a mobile device. This means that we need to have apps ready for consumers to use on their iPhones, iPads and other mobile devices. The SIR Mobile app allows you to see what is available, access the MLS information and to contact an agent — all based on your GPS location.

Click here to download the SIR Mobile app.

Global Marketing

Your property deserves international exposure.

There are 21 billion internet users. We leverage our comprehensive marketing strategy and extensive outreach to leverage that audience for each property. As a result, Sotheby’s International Realty will complete more than 59,000 transactions this year, representing $41 billion in sales.

Truly international.

With 19,000 agents and nearly 845 offices in 63 countries, Sotheby’s International Realty helps people move to another town, across the country or around the world.

  • Contact Tom & Joanne

    556 Tremont Street, Boston MA

    781.795.0502

    781.795.0502

    info@tomandjoanneteam.com

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